"Nudging" the consumer toward healthier ...
In policy making, there is a recurring demand that consumers be better educated at a young age, and more thoroughly informed about nutrition. There are frequent calls for a “transformation in the minds of consumers” – away from cheap, fatty, and sugary foods and toward nutritionally sound, healthy diets. Many political and social actors have attempted to change consumer knowledge, attitudes, and preferences in order to encourage healthier lives. Yet despite the efforts that have been made, policy measures aimed...
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