Nudge-it researchers have developed a new tool for the study of dietary decision making

The Incentivised Food Choice Tool is a new low-cost computer-based method to elicit dietary choices in a quick and incentive compatible manner, which can be used on-line or as part of a laboratory study. The tool has been developed to mimic a typical online supermarket in order to provide a more natural and familiar setting for participants to make their food choices. A key benefit of the system is that it has been programmed using Microsoft Excel's native VBA language, meaning that it can be amended and customised to suit individual researcher requirements, while greatly facilitating the extraction of raw data.

Download the Incentivised Food Choice Tool User Manual here

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