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A highly recommended paper in the field of Nudge theory and dietary behaviour

 

A recent paper by A Arno and S Thomas of the Centre for Global Health, Trinity College, Dublin, has been recommended by Professor Cass Sunstein ( Harvard) and Nudge-it behavioural economist Prof Lucia Reisch

The paper analyses and reviews nudging strategies and results to determine their efficacy in changing dietary behaviours. It was found that nudges resulted in an average 15.3 % increase in healthier dietary or nutritional choices, as measured by a change in frequency of healthy choices or a change in overall caloric consumption.  The analysis demonstrates that Nudging holds promise as a public health strategy to combat obesity

Read the full paper