Nudge-it is a European Commission-funded FP7 project bringing together dozens of scientists from 16 institutions across six European countries, the US and New Zealand. The project engages internationally leading experts in the neurobiology of motivational behaviour, reward and regulation of appetite, experimental psychology, functional brain imaging, behavioural economics and computational modelling. The project will develop innovative tools that link understanding across these interacting disciplines. The overall aim is to better understand decision-making in food choice and to build predictive models to contribute to improving public health policy.
Nudge-it is co-ordinated from the University of Edinburgh School of Biomedical Sciences by Professor Gareth Leng